Pricing and plans: 47 questions

What the plans cost, what is included and how billing works.

Money is tight right now. Does it make sense to start small?

Often, yes. A website and a properly set up Google Business Profile are the base that every other channel points back to, so many owners start there and add ads or posting later. Our Launch plan is $297 a month with no contract. If even that is too much right now, the free review link generator and our guides let you do some of the groundwork yourself.

Related: Website checklist

Is it worth paying $297 a month for a website if I'm just starting out?

It depends on how you expect to win customers. If people will search for you or check you online after hearing your name, a working site and Google profile are usually the first things worth having. Our Launch plan is $297 a month with no contract. Think about what a single new customer is worth to you, then decide whether that cost makes sense.

Related: See what the plan includes

How much does a small business website cost per month with Conqueror Capital?

Our Launch plan is $297 a month. It covers a website built and live in about 48 hours, a second local guide site that sends you visitors, help showing up on Google Maps, and ongoing upkeep. Hosting and updates are part of the plan, so there is no separate hosting bill from us. It is a monthly subscription with no contract.

Related: See the full cost breakdown

What is the cheapest way to get a professional website for my business?

The cheapest option in dollars is usually a do-it-yourself builder, but you pay with your own time and you handle the domain, updates and Google setup yourself. A monthly plan spreads the cost and puts the work on someone else. Ours is $297 a month with the site built for you. Compare what each option leaves on your plate, not just the sticker price.

Related: Compare website costs

Is $1,500 a fair price for a one-time website build?

It can be, depending on what you get. Ask what happens after launch: who hosts it, who fixes it when something breaks, what a new page costs and who owns the domain. A low build price can turn expensive if every change is billed. A monthly plan like ours ($297 a month, hosting and updates included) is a different trade-off: no lump sum, but an ongoing fee.

Related: Monthly plan vs one-time build

How much do agencies charge for local SEO each month?

Prices vary widely, from small monthly retainers to several thousand dollars, depending on how many locations, how competitive your trade is and what work is actually done. Ask for a list of monthly tasks rather than a vague package name. Our Launch plan at $297 a month includes Google Maps setup; Growth at $797 a month adds more work on getting calls from Google, monthly posting and review help.

Related: See what local SEO includes

How much should a small business spend on marketing each month?

There is no single right number. Start from what a new customer is worth to you and how many you need each month, then work back to what you can afford to spend to win one. Fixed costs such as a website plan sit apart from variable costs such as ad spend. Rules of thumb based on revenue percentages are starting points, not answers for your business.

Related: Set a local ad budget

How much does AI automation, like an AI receptionist, cost?

AI automation is quoted per business because the work varies a lot: an AI receptionist, missed-call text-back, booking or follow-up each need different setup. It is priced as a one-time setup plus a monthly plan. Tell us which tasks eat your time and we will scope only what is worth automating.

Related: AI automation options

Is it cheaper to hire a freelancer than an agency?

Sometimes, for the build itself. The difference shows up after launch: one person may be harder to reach, and hosting, edits and Google setup may be billed separately. An agency usually costs more but covers more. Ask either one who hosts the site, who owns the domain, how fast changes happen and what they cost.

Related: Compare your options

What does it cost to keep a website running each year?

The ongoing costs are domain renewal, hosting, security updates, fixes, new content and your own time. With a builder or a one-time build, these show up as separate bills or hours. On our plan, hosting and updates are part of the monthly price. Ask any provider for the yearly total, not just the launch price.

Related: Ongoing website costs

What is the difference between the Launch, Growth and Dominate plans?

Launch ($297 a month) is for a business with no site or one nobody finds: a website live in about 48 hours, a local guide site, Google Maps setup and upkeep. Growth ($797 a month) adds more work on calls from Google, monthly posting and help getting reviews. Dominate ($2,294 a month) is the fullest plan. Every plan is monthly and can be cancelled.

Related: Compare the plans

How do Canadian businesses pay for the plan?

Plans are billed in US dollars, wherever you are; your card handles any conversion.

Related: Website cost and currency

Do you work with businesses outside the US and Canada?

Yes. Most of our clients are in the United States and Canada, but we work remotely and can serve businesses worldwide. Outside North America the plan is billed in US dollars and your card handles the conversion. On the strategy call we check whether the platforms we use, such as Google Business Profile features, work the same way in your country.

Related: About Conqueror Capital

How do I cancel my plan?

You can cancel any time from the billing link in your receipt or by emailing buy@conqueror.capital. There is no cancellation fee. Plans renew monthly at the price shown until you cancel, and fees are not refundable once work has begun. The full wording is in our Terms of Service, which is worth reading before you sign up.

Related: Read the Terms of Service

Do you offer a free plan or quote before I pay anything?

Yes. You can request a free plan from the homepage with no card and no obligation. We look at how your business shows up today and outline what we would do. There is also a free Google and AI visibility check if you want a quick look first. You decide afterwards whether to sign up.

Related: Get the free visibility check

How does payment work when I sign up?

Every plan checks out through Stripe, a secure payment processor, and the plan you chose is attached to your order so we know exactly what you signed up for. You get a receipt with a billing link you can use to manage or cancel the subscription later.

Related: Billing terms

What is the average cost of website design for a small business?

There is no reliable single average, because prices depend on who builds the site, how many pages it needs and what keeps running after launch. A do-it-yourself builder costs a monthly subscription plus your time. A freelancer or agency usually charges a one-time build fee, with hosting and changes billed on top. Our Launch plan is $297 a month with the site built for you and no contract. Compare the total over two or three years, not just the launch price.

Related: Compare website costs

What does a website cost per month on average?

Monthly website costs fall into two groups. Builder subscriptions are low but leave the writing, design, Google setup and upkeep to you. Done-for-you plans cost more because someone else builds and runs the site. Before comparing prices, check what each monthly fee actually covers: hosting, updates, fixes, new pages and support. Our Launch plan is $297 a month and includes the build, a local guide site, Google Maps setup and ongoing upkeep.

Related: See what a monthly plan covers

How much does it cost to hire a web designer?

It depends on the designer's experience, the number of pages and whether they also write the text, take care of Google setup and host the site. Many designers quote a one-time project fee, then charge separately for hosting and later changes. Ask for a written quote that lists pages, revisions, who owns the domain and content, and what a change costs after launch. That tells you more than the headline price.

Related: Questions to ask before you pay

How much does it cost to make a website yourself?

In money, a do-it-yourself site usually costs a builder subscription plus a domain name, and sometimes paid add-ons for email, booking or forms. The bigger cost is your time: learning the builder, writing the pages, taking photos, setting up Google and keeping everything updated. If you enjoy that work, DIY can make sense. Our free website checklist covers the basics so nothing important gets missed.

Related: Free website checklist

How much does it cost to have a website built and hosted?

Usually you pay two kinds of costs: building the site once, and keeping it online every month or year through hosting, updates and fixes. Many providers bill these separately, so the build price is only part of the picture. On our Launch plan, the build, hosting and updates are covered by one monthly fee of $297, with no contract. Domain registration is a separate pass-through cost, as set out in our terms.

Related: Website cost breakdown

Are there free monthly website plans, and what is the catch?

Some builders offer free plans. The usual catches are the builder's branding on your pages, a web address that is not your own name, limited features, and pressure to upgrade for things like a custom domain or online booking. A free plan can work for testing an idea. For a business that wants to look established and be found on Google, a custom domain and a properly set-up site usually matter.

Related: What a website really costs

How much does a domain name cost?

Most common domains cost a modest yearly fee, but the price varies by ending (.com, .ca and so on), by registrar, and between the first year and renewals. Watch for a low first-year price followed by a higher renewal. Whoever registers it, make sure the domain is in your business's name so it stays yours. With us, domain registration is a separate pass-through cost from the plan fee.

Related: Who owns your domain name

How much does a restaurant website cost to design?

It depends on what the site needs to do. A restaurant site usually needs a menu that is easy to update, hours, location, photos and a way to order, reserve or call. Online ordering and reservation tools may carry their own fees from the provider you choose. Our Launch plan covers a restaurant website, built and kept up to date, for $297 a month with no contract.

Related: Restaurant websites

How do SEO agencies price their services?

Most agencies use one of three models: a monthly retainer for ongoing work, a one-time project fee for something like an audit or site fix, or hourly billing for advice and small tasks. Local SEO is usually sold monthly because listings, reviews and content need steady attention. Whatever the model, ask for a written list of what gets done each month and how you will see it.

Related: How to choose a local SEO agency

How much should I pay for lead generation?

Work it out from your own numbers. Start with what an average job is worth to you and how often a lead turns into a paying customer. That tells you the most you can afford per lead and still make money. Then check whether leads are shared with competitors, whether you can dispute bad ones, and whether you are tied into a contract. Cheap leads that never close cost more than they look.

Related: Set a budget you can afford

How much does geofencing marketing cost per month?

Costs depend on the size of the area, how many people you want to reach and which platform runs the ads. Some providers charge a management fee on top of the ad spend, so ask which part goes to the platform and which part goes to them. Google and Meta both let you target a radius around an address with a budget you control. Start small, track calls and visits, then decide.

Related: Geofencing guide

How much do small businesses spend on social media marketing?

Spending varies a lot. The costs come in three parts: your own time or someone's pay to create and post content, any tools you use for scheduling or design, and paid ads or boosted posts. Many local businesses post organically first and add a small ad budget once they see which posts get a response. Decide what you want from social media, such as calls, bookings or visits, before setting a number.

Related: Social media for local businesses

How do I build a marketing budget for my business plan?

Start with goals: how many new customers you need and what each is worth. Then list fixed costs, such as your website, Google Business Profile upkeep and any tools, and variable costs, such as ad spend you can raise or lower. Set a test amount for each channel, decide how you will track results, and plan a date to review. A budget built on your own numbers is easier to defend than a generic percentage.

Related: Budget guide for local ads

Should I use a spreadsheet template for my marketing budget?

A simple spreadsheet is usually enough for a local business. List each channel, what you plan to spend each month, what you actually spent, and how many calls, bookings or sales came from it. The template matters less than updating it. Review it monthly so you can move money from channels that bring nothing to channels that bring customers. Fancy software rarely helps until the basics are tracked.

Related: Track where customers come from

How much does an answering service cost per month?

Pricing depends on the type of service and how many calls you get. Live answering services often charge by minutes or calls, while AI answering is often priced as a setup plus a monthly fee. Ask what happens after hours, how messages reach you, whether calls can be booked straight into your calendar, and what overage charges apply. We quote AI call answering per business as a one-time setup plus a monthly plan.

Related: AI receptionist and call answering

What is included in the $297 a month plan that a cheap builder leaves out?

A builder gives you tools; you still do the work. Our Launch plan, $297 a month, covers the work itself: your website built and live in about 48 hours, a second local guide site that sends you visitors, help showing up on Google Maps, and ongoing upkeep so the site stays current. There is no contract, so you can cancel any time. Domain registration is a separate pass-through cost.

Related: See what the plan includes

What does the Growth plan add over Launch?

Growth is $797 a month and includes everything in Launch. On top of the website, local guide site and Google Maps setup, it adds more work on getting calls from Google through local SEO, monthly posting done for you, help getting more reviews, and reporting. It suits a business whose site exists but which people nearby still cannot find. Like every plan, it is monthly with no contract.

Related: Compare the plans

What does the Dominate plan include?

Dominate is $2,294 a month and includes everything in Growth. It adds ads that bring customers, full management of your social media, client acquisition campaigns and fast help when you need it. Ad spend paid to Google or Meta is separate from the plan fee, so you control your ad budget. It is still a monthly plan with no contract, and we help you decide on the call whether it fits.

Related: See all plans

Are your plans priced the same for every industry?

Yes. Launch, Growth and Dominate have the same published monthly prices whether you run a restaurant, a shop, a med spa or a trade business. What changes is the work inside the plan: the pages, keywords and listings that fit your trade. Multi-location groups and AI automation are quoted separately because the scope varies. Plans are billed in US dollars.

Related: See plan prices

Is it cheaper to bundle the website with card processing?

They are priced separately. Your plan is a monthly subscription paid through Stripe. Card processing is arranged through our sister brand CELER Merchants with a third-party processor, under a separate agreement that sets its own rates and fees. Many owners take both because it means one team for the website and payments. Bring your latest processing statement to the call and we will look at it before you decide anything.

Related: Payments questions in our FAQ

Do I pay the ad platforms directly or through you?

Ad spend is separate from our plan fee. We run Google and Meta ads in accounts your business owns, with us added as a manager, so the platforms bill your payment method for the ads and the history stays with you if we part ways. Our fee covers the management work. On the call we go through budgets so you know the full monthly cost before any ad runs.

Related: Google and Meta ads

Is the local guide site an extra cost?

No. A second local guide site is part of the Launch plan at $297 a month, and it carries into Growth and Dominate. It is a separate site with helpful local content that links back to your main website, giving people another way to find you. You do not pay a separate fee for it. Domain registration remains a pass-through cost, as set out in our terms.

Related: Why a local guide site helps

Are domain renewals included in the plan?

No. Domain registration and renewal are pass-through costs, separate from the plan fee, as our Terms of Service explain. The domain should be registered in your business's name so it stays yours whether or not you work with us. Set the domain to renew automatically with a card that will not expire soon, because a lapsed domain can take your website and email offline.

Related: Third-party costs in our terms

What does it cost to add more pages later?

On our plans, we keep your site running and up to date as part of the monthly fee. What counts as included is set by your plan description, so bigger additions, such as a new section or a new service area, are worth raising on a call so you know before work starts. With any provider, ask up front what a new page or photo change costs, because small edits billed one by one add up.

Related: Plan scope in our terms

Is a $40-a-month AI SEO tool enough instead of an agency?

A tool can point out problems, suggest keywords and draft text. It cannot fix your Google Business Profile, ask customers for reviews, correct your listings, or decide what matters for your trade and town. If you have the time and like doing the work, a tool plus free guides can go a long way. If you do not, an agency does the work the tool only reports.

Related: AI search for local businesses

Why do some agencies charge a large setup fee?

A setup fee usually covers the up-front work: audits, account setup, design and writing before any monthly service starts. It can be fair, but ask what it buys, whether it is refundable, and whether a long contract comes with it. A large setup fee plus a long contract puts most of the risk on you. Our plans have no contract, and the build is covered by the monthly fee.

Related: Questions to ask any provider

What questions should I ask before paying any agency?

Ask what exactly gets done each month and how you will see it. Ask who owns the domain, website, Google Business Profile and ad accounts. Ask about contract length, cancellation and refunds. Ask what changes cost after launch and who you will talk to day to day. Be wary of anyone who promises a ranking or a number of leads, since nobody controls Google's results.

Related: How to choose an agency

Is it worth paying for marketing in a slow season?

Often, yes, but spend differently. The slow season is a good time for work that keeps paying off: fixing your website, updating your Google Business Profile, asking past customers for reviews and adding photos of recent jobs. Paid ads are easier to scale down when demand drops and back up when it returns. Cutting everything to zero can mean starting from scratch when the busy months come back.

Related: Setting an ad budget

Can I pause my plan instead of cancelling?

Our Terms of Service do not include a pause option. You can cancel at any time with no penalty, and the cancellation takes effect at the end of the current billing period. If your business is seasonal or money is tight, tell us before you cancel so we can talk through what makes sense for you. The full wording on billing and cancellation is in the Terms.

Related: Terms of Service

What is the refund policy once work has started?

Fees are not refundable once work on your account has started, because design, setup and account work begin right after purchase. You can still cancel at any time, with no contract and no cancellation fee, and the plan stops at the end of the current billing period. Read Sections 6 and 7 of our Terms of Service before you sign up so there are no surprises.

Related: Refunds and cancellation

Website vs Facebook page: what does each cost?

A Facebook Page is free to create; costs come from your time and any ads you boost. A website costs a domain name each year, hosting, and the build and upkeep, either your own time with a builder or a fee to a designer or agency. Many owners keep both: the website for search and trust, the Facebook Page for updates. Ask any provider for the full first-year and renewal cost in writing.

Related: What a website really costs

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Last updated 2026-10-14. General information about marketing, not legal or financial advice.

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