Local marketing news & market research
Local marketing: news & market research
The latest on local SEO, Google Business Profile, reviews, ads and AI search, plus what customers actually do before they call a local business.
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From our blog
- Google AI Mode Booking Links for Home Services · Conqueror Capital blog
- Get Your Website Ready for Your Busy Season · Conqueror Capital blog
- Why Checklist Pages Work for Local Businesses · Conqueror Capital blog
- Google Business Profile Features to Turn On · Conqueror Capital blog
- Can a Small Shop Outrank a Big Brand on Google? · Conqueror Capital blog
- How to Write LinkedIn Posts People Save · Conqueror Capital blog
- Google Business Profile November 2026 Update · Conqueror Capital blog
- How to Answer Google Maps Messages · Conqueror Capital blog
- Who Can Edit Your Google Business Profiles? · Conqueror Capital blog
- Turn LinkedIn Company Posts Into Website Visits · Conqueror Capital blog
- Make Your Online Booking Link Easy to Find · Conqueror Capital blog
- Write Website Copy for Customers, Not Yourself · Conqueror Capital blog
- Add an FAQ to Every Service Page · Conqueror Capital blog
- How to Write Your Google Business Description · Conqueror Capital blog
- Local Links for Small Business: Where to Start · Conqueror Capital blog
- Fix Your Landing Page Before You Run Google Ads · Conqueror Capital blog
- Google's Local Ranking Page Now Says Popularity · Conqueror Capital blog
- Who Owns Your Google Business Profile? · Conqueror Capital blog
- Learn Local SEO From the Map Pack Above You · Conqueror Capital blog
- Google's AI Business Summaries: What Feeds Them · Conqueror Capital blog
- Keywords in Your Google Business Name: Don't · Conqueror Capital blog
- Google Business Profile Photos: What to Add · Conqueror Capital blog
- Google Plans One Shared AI Training Opt-Out · Conqueror Capital blog
- Fill In Your Google Profile Services Section · Conqueror Capital blog
- One Clear Next Step on Every Website Page · Conqueror Capital blog
- Website Trust Signals for Local Businesses · Conqueror Capital blog
- ChatGPT Names Few Local Businesses: What to Do · Conqueror Capital blog
- Ask ChatGPT About Your Business: A Simple Test · Conqueror Capital blog
- Spanish Pages on Your Website: Doing It Right · Conqueror Capital blog
- Google Can Update Your Listing Without You · Conqueror Capital blog
- LinkedIn Pinned Comments Are Back: What to Pin · Conqueror Capital blog
- Google Can Ignore Repeat Unfounded Complaints · Conqueror Capital blog
- Does a Resource Hub Split Your Website Traffic? · Conqueror Capital blog
- How to Review a Two-Site Website Preview · Conqueror Capital blog
- Google Posts Now Show Views: How to Use Them · Conqueror Capital blog
- Is Your Business a Known Entity to Google? · Conqueror Capital blog
- Map Pack, Organic, AI: Three Ways to Be Found · Conqueror Capital blog
- LinkedIn Premium Company Page: Is It Worth It? · Conqueror Capital blog
- Chrome HTTPS Warnings: Is Your Website Ready? · Conqueror Capital blog
- What to Put on a Local Business About Page · Conqueror Capital blog
- Local Services Ads Are Hiding the Phone Number · Conqueror Capital blog
- Google Tests Government ID Profile Verification · Conqueror Capital blog
- Google Listing and Website: One Plan, Not Two · Conqueror Capital blog
- Google Tests a New Profile Performance Report · Conqueror Capital blog
- Google Business Home Beta: What to Check First · Conqueror Capital blog
- LinkedIn's Feed Now Reads What Posts Are About · Conqueror Capital blog
- Google Ads Can Now Add Your Website Promotions · Conqueror Capital blog
- Gemini Business Tools: What to Check by Hand · Conqueror Capital blog
- Google Review Appeals Are Delayed: What to Do · Conqueror Capital blog
- Google is showing a WhatsApp button on some local business panels. Every contact button on your listing needs someone who answers · Conqueror Capital blog
- Google spelled out what businesses can't put in their Maps listing: no time-bound promotions, pricing or direct calls to action · Conqueror Capital blog
- How to write a "how much does it cost?" page for your business without publishing a fixed price list · Conqueror Capital blog
- This week's top new AI tools build landing pages and run workflows by themselves. What that means for a local business · Conqueror Capital blog
- Meta launched Muse, an AI agent for small businesses. The real question is which parts of the day to hand off · Conqueror Capital blog
- Unpopular opinion: your Google Business Profile and website still beat your LinkedIn company page for local reach · Conqueror Capital blog
- Google updated its Indexing API quota page: why the API is not a shortcut for small business pages, and what to use instead · Conqueror Capital blog
- Google Merchant Center adds a store address attribute for local inventory: a checklist for stores with stock on the shelf · Conqueror Capital blog
- Myth: nothing on your Google listing changes unless you change it. Anyone can suggest an edit, and you get four days to respond · Conqueror Capital blog
- Google is testing a section at the top of AI answers for the official page to get a task done: is your site ready? · Conqueror Capital blog
- Google Ads lead forms can now mark which answers make a qualified lead: how to write the questions first · Conqueror Capital blog
- Facebook Pages add Credentials and Specialties and Services sections: what to put in them · Conqueror Capital blog
- Visits from ChatGPT may show up as direct traffic in your analytics: how to read the numbers before you report a drop · Conqueror Capital blog
- Google launches Universal Cart in Search and Gemini: a product data checklist for online sellers · Conqueror Capital blog
- The Google app search box now says \ · Conqueror Capital blog
- Google adds more links inside AI Mode and AI Overviews: how to write service pages that answer cleanly · Conqueror Capital blog
- Google says PDFs are recrawled far less often than web pages: why your menu and price list belong on a normal page · Conqueror Capital blog
- Google calls keywords in page addresses an incredibly small signal: keep working URLs and fix the page instead · Conqueror Capital blog
- Google Ads adds Channel Prioritization and budget allocation controls: how to tell Google which channels to fund first · Conqueror Capital blog
- Google may remove Business Profile posts with unverified phone numbers, emails or social handles: what to do instead · Conqueror Capital blog
- Google adds gluten-free, dairy-free, halal and kosher tags to Business Profile menus: how restaurants should use them · Conqueror Capital blog
- Google updated its Data Strength best practices for Google Ads: what first-party data means and a review for your account · Conqueror Capital blog
- Google calls fake author names and AI headshots deception: a 10-post byline audit for your website · Conqueror Capital blog
- Google's AI can now phone your business to ask your prices: who answers, and what they should say · Conqueror Capital blog
- Google Ads is testing a box that asks your goal and lets its AI suggest the campaign: what to write down first · Conqueror Capital blog
- YouTube is recommending reused and template Shorts less: three original Shorts a local business can film this week · Conqueror Capital blog
- Your Search Console numbers froze after Google's spam update: a reporting delay, not a traffic drop · Conqueror Capital blog
- Google updated its guidance on AI-written website content: what it says and what a small business should check · Conqueror Capital blog
- Facebook is testing a two-link-posts-a-month limit for business Pages: what it means for local businesses · Conqueror Capital blog
- Myth: Google reviews only matter for your star rating. Why the words customers write now matter too · Conqueror Capital blog
- The questions section on your Google listing is gone. Here is what answers customers now · Conqueror Capital blog
- Google Ads now lets advertisers run Conversion Lift studies themselves: who qualifies and what to check first · Conqueror Capital blog
- Google's spam update is done: how to check your site for pages nobody checked · Conqueror Capital blog
- Open Search Console and check one report: Manual actions · Conqueror Capital blog
- Google Ads now shows sample AI ad text before you turn it on · Conqueror Capital blog
- Local Services Ads: when a missed call can still be a charged lead · Conqueror Capital blog
- Local Services Ads lead statuses: Charged, Not charged, In review and Credited · Conqueror Capital blog
- Google Ads adds AI Max columns: what local advertisers should check · Conqueror Capital blog
- Where do your customers come from? Simple lead tracking for local businesses · Conqueror Capital blog
- Schema markup in plain English: what it is and what it does for a local business · Conqueror Capital blog
- Resource hub or a blog on your main site: which is right for a local business? · Conqueror Capital blog
- Who owns your domain name? How to check, and how to fix it · Conqueror Capital blog
- NAP consistency: how to clean up your business listings · Conqueror Capital blog
- Monthly website plan or one-time build: which suits a local business? · Conqueror Capital blog
- Should you have a page for every town you serve? · Conqueror Capital blog
- What to post as a Google Business Profile update · Conqueror Capital blog
- How to choose your Google Business Profile categories · Conqueror Capital blog
- Local services ads has new requirements, and an ai image rule · Conqueror Capital blog
- Local services ads are moving into google ads. here is what changes · Conqueror Capital blog
- Google call-only ads stop showing in february 2027 · Conqueror Capital blog
- Branded vs non-branded searches, now split for you · Conqueror Capital blog
- Search console now shows your ai overviews impressions · Conqueror Capital blog
- Google published rules of thumb for seo tools and advice · Conqueror Capital blog
- Google may now act on spam reports. how to report a spammy competitor · Conqueror Capital blog
- Google's spam policies now name ai responses · Conqueror Capital blog
- Google updated its site reputation policy · Conqueror Capital blog
- Google added a search profile badge. most local businesses can't use it yet · Conqueror Capital blog
- Google added a rule on fake and paid-for reviews in markup · Conqueror Capital blog
- Google no longer shows faq rich results · Conqueror Capital blog
- Google now says why your review reply was rejected · Conqueror Capital blog
- Google shut down the business profile q&a api · Conqueror Capital blog
- Breaking the back button is now google spam · Conqueror Capital blog
- Google wrote its own guide to ai search. here is the local part · Conqueror Capital blog
- The ftc sued over thousands of fake local listings · Conqueror Capital blog
- The ftc is sending warning letters about reviews · Conqueror Capital blog
Our own write-ups of changes to Google, Meta and consumer rules that affect local businesses. All posts · Guides