https://conqueror.capital/blog/ Dated posts explaining Google, Meta and platform changes for small business owners, with primary sources. Evergreen how-tos live in our guides. en-us Tue, 10 Nov 2026 12:00:00 +0000 https://conqueror.capital/blog/google-ai-mode-home-services-booking-links https://conqueror.capital/blog/google-ai-mode-home-services-booking-links Tue, 10 Nov 2026 12:00:00 +0000 Google AI Mode now links home-service searches to booking partners in the US. What it means for contractors, and what your own website still has to do. https://conqueror.capital/blog/busy-season-website-google-profile https://conqueror.capital/blog/busy-season-website-google-profile Tue, 10 Nov 2026 12:00:00 +0000 A simple seasonal plan for local businesses: find when customers start searching, publish answers early, and update your Google Business Profile and hours. https://conqueror.capital/blog/checklist-pages-local-business https://conqueror.capital/blog/checklist-pages-local-business Tue, 10 Nov 2026 12:00:00 +0000 How a local business can write checklist pages customers save and share: picking topics, the structure that works, and how each list leads to a booking. https://conqueror.capital/blog/google-business-profile-features-checklist https://conqueror.capital/blog/google-business-profile-features-checklist Mon, 09 Nov 2026 12:00:00 +0000 A plain checklist of Google Business Profile features worth turning on, from chat and booking links to attributes and hours, and who should own each one. https://conqueror.capital/blog/can-a-small-shop-outrank-a-big-brand https://conqueror.capital/blog/can-a-small-shop-outrank-a-big-brand Mon, 09 Nov 2026 12:00:00 +0000 Myth vs fact on local search: a famous name does not win by default. What Google says it looks at, and what a small shop, a growing business or a chain can do. https://conqueror.capital/blog/linkedin-posts-people-save https://conqueror.capital/blog/linkedin-posts-people-save Mon, 09 Nov 2026 12:00:00 +0000 What makes a company LinkedIn post worth saving, why useful guides beat flyers and logo posts, and a simple routine for small, mid-size and enterprise pages. https://conqueror.capital/blog/google-business-profile-november-2026-update https://conqueror.capital/blog/google-business-profile-november-2026-update Mon, 09 Nov 2026 12:00:00 +0000 Message button beside Call on Maps, hours in plain words, restaurant ordering-link control and a shorter appeal process. https://conqueror.capital/blog/answer-google-maps-messages https://conqueror.capital/blog/answer-google-maps-messages Sun, 08 Nov 2026 12:00:00 +0000 Where messages from your Google listing land (WhatsApp or text), who should answer them, starter replies, and what changes for multi-location businesses. https://conqueror.capital/blog/who-can-edit-google-business-profiles https://conqueror.capital/blog/who-can-edit-google-business-profiles Sun, 08 Nov 2026 12:00:00 +0000 A plain guide to owners, managers, business groups and AI tools that can change your Google Business Profiles, with a simple control plan for multi-location brands. https://conqueror.capital/blog/linkedin-company-posts-to-website-visits https://conqueror.capital/blog/linkedin-company-posts-to-website-visits Sun, 08 Nov 2026 12:00:00 +0000 A website-first routine for company LinkedIn posts: publish the full answer on your site, post a useful summary, tag the link, and measure visits and enquiries. https://conqueror.capital/blog/online-booking-link-easy-to-find https://conqueror.capital/blog/online-booking-link-easy-to-find Fri, 06 Nov 2026 12:00:00 +0000 Where your online booking link should appear on your website and Google Business Profile, how Google handles booking links, and a monthly test. https://conqueror.capital/blog/write-website-copy-for-customers https://conqueror.capital/blog/write-website-copy-for-customers Fri, 06 Nov 2026 12:00:00 +0000 A simple rewrite for local business websites: lead with the customer's problem in their words, say where you work, explain what happens next, then tell your story. https://conqueror.capital/blog/faq-on-every-service-page https://conqueror.capital/blog/faq-on-every-service-page Fri, 06 Nov 2026 12:00:00 +0000 Why every service page should end with a short FAQ built from the questions customers really ask, how to write the answers, and what Google says about it. https://conqueror.capital/blog/google-business-profile-description https://conqueror.capital/blog/google-business-profile-description Thu, 05 Nov 2026 12:00:00 +0000 What Google allows in a Business Profile description, what it rejects, and a simple way to write one in plain words for one or many locations. https://conqueror.capital/blog/local-links-small-business https://conqueror.capital/blog/local-links-small-business Thu, 05 Nov 2026 12:00:00 +0000 The best links to a local business website come from real relationships. Where to look, what Google calls link spam, and how to handle sponsorship links. https://conqueror.capital/blog/fix-landing-page-before-google-ads https://conqueror.capital/blog/fix-landing-page-before-google-ads Thu, 05 Nov 2026 12:00:00 +0000 Ads send people to one page. What Google says about landing page experience, the checks to run before you spend, and what changes for multi-location brands. https://conqueror.capital/blog/google-local-ranking-popularity https://conqueror.capital/blog/google-local-ranking-popularity Wed, 04 Nov 2026 12:00:00 +0000 Google's local ranking help page now lists relevance, distance and popularity. What the page says, what did not change, and what to work on this month. https://conqueror.capital/blog/who-owns-your-google-business-profile https://conqueror.capital/blog/who-owns-your-google-business-profile Wed, 04 Nov 2026 12:00:00 +0000 Owner, primary owner or manager: who controls your Google Business Profile matters when staff leave or agencies change. How to check and fix it in minutes. https://conqueror.capital/blog/learn-from-map-pack-competitors https://conqueror.capital/blog/learn-from-map-pack-competitors Wed, 04 Nov 2026 12:00:00 +0000 The businesses above you on Google Maps show what Google rewards for your search. A 20-minute review of their profiles and sites, and what to copy or skip. https://conqueror.capital/blog/google-ai-business-summaries https://conqueror.capital/blog/google-ai-business-summaries Tue, 03 Nov 2026 12:00:00 +0000 Google Maps shows short summaries of local businesses, some written with AI. What each type is built from, which one you control, and what to fix first. https://conqueror.capital/blog/google-business-name-keywords https://conqueror.capital/blog/google-business-name-keywords Tue, 03 Nov 2026 12:00:00 +0000 Adding keywords to your Google Business Profile name breaks Google's guidelines and can get the profile suspended. What the rule says and where keywords go. https://conqueror.capital/blog/google-business-profile-photos https://conqueror.capital/blog/google-business-profile-photos Tue, 03 Nov 2026 12:00:00 +0000 Which photos to add to your Google Business Profile, Google's size and quality rules, why real photos beat stock, and how multi-location brands upload in bulk. https://conqueror.capital/blog/google-business-profile-services-section https://conqueror.capital/blog/google-business-profile-services-section Mon, 02 Nov 2026 12:00:00 +0000 How to fill in the Services section of your Google Business Profile: what Google allows, how to name and describe each service, and what changes at scale. https://conqueror.capital/blog/one-clear-next-step-every-page https://conqueror.capital/blog/one-clear-next-step-every-page Mon, 02 Nov 2026 12:00:00 +0000 Give every page on your website one main action, usually call or book. How to pick it per page type, write the button and keep secondary links quiet. https://conqueror.capital/blog/website-trust-signals-local-business https://conqueror.capital/blog/website-trust-signals-local-business Mon, 02 Nov 2026 12:00:00 +0000 The honest details that make a stranger trust a local business website enough to call: real photos, licence details, address, named people and real reviews. https://conqueror.capital/blog/chatgpt-local-recommendations-few-businesses https://conqueror.capital/blog/chatgpt-local-recommendations-few-businesses Sun, 01 Nov 2026 12:00:00 +0000 A 2026 study found ChatGPT recommended 1.2% of brand locations, against 35.9% in Google's local 3-pack. What the numbers mean and what to fix on your site. https://conqueror.capital/blog/ask-chatgpt-about-your-business https://conqueror.capital/blog/ask-chatgpt-about-your-business Sun, 01 Nov 2026 12:00:00 +0000 Ask ChatGPT and other AI assistants what they know about your business, write down what is right and wrong, then fix the pages and listings behind the answer. https://conqueror.capital/blog/spanish-pages-bilingual-website https://conqueror.capital/blog/spanish-pages-bilingual-website Sun, 01 Nov 2026 12:00:00 +0000 Adding Spanish pages to a business website: separate URLs, one language per page, hreflang, fluent translation and a team that can answer in Spanish. https://conqueror.capital/blog/google-business-profile-google-updates https://conqueror.capital/blog/google-business-profile-google-updates Sat, 31 Oct 2026 12:00:00 +0000 Google can change your Business Profile using user reports, licensed data and your website, sometimes without your review. What to check so the right facts win. https://conqueror.capital/blog/linkedin-pinned-comments-return https://conqueror.capital/blog/linkedin-pinned-comments-return Fri, 30 Oct 2026 12:00:00 +0000 LinkedIn lets authors and page admins pin a comment to the top of a post again. How it works, what a business should pin, and the same answer-first rule for websites. https://conqueror.capital/blog/google-business-profile-unfounded-complaints https://conqueror.capital/blog/google-business-profile-unfounded-complaints Thu, 29 Oct 2026 12:00:00 +0000 Google's Business Profile policies now say repeated unfounded complaints can be rejected without review. What the rule says and how to report problems the right way. https://conqueror.capital/blog/resource-hub-split-website-traffic https://conqueror.capital/blog/resource-hub-split-website-traffic Thu, 29 Oct 2026 12:00:00 +0000 A second site of local guides does not have to compete with your main website. How the two sites divide the work, link to each other, and how to check it. https://conqueror.capital/blog/two-site-website-preview https://conqueror.capital/blog/two-site-website-preview Thu, 29 Oct 2026 12:00:00 +0000 A two-site preview shows a redone main website next to a Resource Hub of local guides. What to look for in each, and the questions to ask before you approve. https://conqueror.capital/blog/google-business-profile-post-views https://conqueror.capital/blog/google-business-profile-post-views Tue, 27 Oct 2026 12:00:00 +0000 Google Business Profile posts now show a view count on the dashboard. What the number covers, what it leaves out, and a monthly routine to act on it. https://conqueror.capital/blog/google-business-entity-consistency https://conqueror.capital/blog/google-business-entity-consistency Tue, 27 Oct 2026 12:00:00 +0000 Google understands businesses as entities: a name, a place and a type. How consistent facts, schema and profiles help Google match your website to your listing. https://conqueror.capital/blog/map-pack-organic-ai-results https://conqueror.capital/blog/map-pack-organic-ai-results Tue, 27 Oct 2026 12:00:00 +0000 A local search can show the map pack, regular results and an AI answer. How each one picks businesses, and how one website and profile can serve all three. https://conqueror.capital/blog/linkedin-premium-company-page https://conqueror.capital/blog/linkedin-premium-company-page Mon, 26 Oct 2026 12:00:00 +0000 LinkedIn now lists three paid Company Page plans: Essentials, Plus and Pro. What each adds, who each suits, and what to fix before you pay for any of them. https://conqueror.capital/blog/chrome-https-warning-website https://conqueror.capital/blog/chrome-https-warning-website Mon, 26 Oct 2026 12:00:00 +0000 Google planned to turn on Chrome's HTTPS-first warning for all users with Chrome 154 in October 2026. How to check every address your business uses. https://conqueror.capital/blog/local-business-about-page https://conqueror.capital/blog/local-business-about-page Mon, 26 Oct 2026 12:00:00 +0000 An About page helps customers decide whether to trust you. What to include, what to leave out, and how Google's own guidance treats who is behind a site. https://conqueror.capital/blog/local-services-ads-phone-number-hover https://conqueror.capital/blog/local-services-ads-phone-number-hover Sun, 25 Oct 2026 12:00:00 +0000 Search Engine Roundtable spotted Local Services Ads that show the phone number only after a hover. How to test your own ad, and why message leads matter now. https://conqueror.capital/blog/google-business-profile-government-id-verification https://conqueror.capital/blog/google-business-profile-government-id-verification Sun, 25 Oct 2026 12:00:00 +0000 Google is testing a Business Profile verification step that asks for a photo of a government ID. What was seen, the methods Google lists, and what to prepare. https://conqueror.capital/blog/google-listing-and-website-one-plan https://conqueror.capital/blog/google-listing-and-website-one-plan Sun, 25 Oct 2026 12:00:00 +0000 Your Google Business Profile earns the click and your website closes the sale. Why Google's own rules tie the two together, and how to plan them as one job. https://conqueror.capital/blog/google-business-profile-new-performance-report https://conqueror.capital/blog/google-business-profile-new-performance-report Sat, 24 Oct 2026 12:00:00 +0000 Google is testing a bigger Business Profile performance report with engagement, reviews, search trends and audience. What to read in it, and how often. https://conqueror.capital/blog/google-business-home-beta https://conqueror.capital/blog/google-business-home-beta Sat, 24 Oct 2026 12:00:00 +0000 Google Business Home is a closed beta that joins your Business Profile, Ads, Merchant Center and YouTube in one place. Who can get it and what to check first. https://conqueror.capital/blog/linkedin-feed-llm-ranking https://conqueror.capital/blog/linkedin-feed-llm-ranking Sat, 24 Oct 2026 12:00:00 +0000 LinkedIn says its new feed ranking uses large language models to understand what a post is about. What that means for company pages and the posts you write. https://conqueror.capital/blog/google-ads-automated-promotions https://conqueror.capital/blog/google-ads-automated-promotions Thu, 22 Oct 2026 12:00:00 +0000 Google Ads automated promotions pull deals from your website into Search and Performance Max ads. What it covers, how to switch it off, what to check first. https://conqueror.capital/blog/gemini-small-business-tools https://conqueror.capital/blog/gemini-small-business-tools Thu, 22 Oct 2026 12:00:00 +0000 Google's new Gemini tools for small businesses connect your apps, brand style and numbers in one place. What to hand off, and what a person should check. https://conqueror.capital/blog/google-review-appeals-delayed https://conqueror.capital/blog/google-review-appeals-delayed Thu, 22 Oct 2026 12:00:00 +0000 Google says review-related appeals are taking longer because of high volume. How to file one appeal correctly, what not to do, and what to do while you wait. https://conqueror.capital/blog/google-whatsapp-button-local-listing https://conqueror.capital/blog/google-whatsapp-button-local-listing Wed, 21 Oct 2026 12:00:00 +0000 Google now shows a WhatsApp button on some local business panels, next to call and directions. How to check that every button on your listing gets a reply. https://conqueror.capital/blog/google-maps-listing-content-rules https://conqueror.capital/blog/google-maps-listing-content-rules Wed, 21 Oct 2026 12:00:00 +0000 Google's Maps content policy says a listing can't carry time-bound promotions, pricing or direct calls to action. What to check in your name and description. https://conqueror.capital/blog/how-to-write-a-cost-guide-page https://conqueror.capital/blog/how-to-write-a-cost-guide-page Wed, 21 Oct 2026 12:00:00 +0000 A cost guide answers the question customers search most without a price list: what affects price, what is included, what to ask about quotes, red flags. https://conqueror.capital/blog/new-ai-tools-fewer-apps https://conqueror.capital/blog/new-ai-tools-fewer-apps Mon, 19 Oct 2026 12:00:00 +0000 Top Product Hunt launches for the week of October 5, 2026 build landing pages, make videos and run workflows. Why a business needs fewer apps, not more. https://conqueror.capital/blog/meta-muse-ai-agent-small-business https://conqueror.capital/blog/meta-muse-ai-agent-small-business Mon, 19 Oct 2026 12:00:00 +0000 On September 29, 2026 Meta brought its Muse AI agent to small businesses. What it connects to, and how to decide which tasks to hand off to any AI agent. https://conqueror.capital/blog/owned-channels-vs-rented-platforms https://conqueror.capital/blog/owned-channels-vs-rented-platforms Mon, 19 Oct 2026 12:00:00 +0000 Marketing analyses this fall describe falling organic reach for company pages and lower reach for posts with outside links. Why owned channels come first. https://conqueror.capital/blog/google-indexing-api-quota-update https://conqueror.capital/blog/google-indexing-api-quota-update Mon, 19 Oct 2026 12:00:00 +0000 On October 16, 2026 Google updated its Indexing API quota page. Who the API is for, the daily limit, and how a local business should get new pages crawled. https://conqueror.capital/blog/google-ai-official-pages https://conqueror.capital/blog/google-ai-official-pages Sun, 18 Oct 2026 12:00:00 +0000 Google is testing a top section in AI Mode and AI Overviews for the one or two official pages to complete a task. How to give every task its own clear page. https://conqueror.capital/blog/google-business-profile-suggested-edits https://conqueror.capital/blog/google-business-profile-suggested-edits Sun, 18 Oct 2026 12:00:00 +0000 Anyone can suggest edits to your Google Business Profile. Owners get 4 days to accept or reject once notified. How to check, and keep your site matching. https://conqueror.capital/blog/merchant-center-store-address-local-inventory https://conqueror.capital/blog/merchant-center-store-address-local-inventory Sun, 18 Oct 2026 12:00:00 +0000 Google Merchant Center added a store address attribute for local inventory ads and free local listings. A checklist so each product points to the right store. https://conqueror.capital/blog/google-ads-lead-form-lead-scoring https://conqueror.capital/blog/google-ads-lead-form-lead-scoring Sat, 17 Oct 2026 12:00:00 +0000 Google Ads lead forms now let you mark which answers count as a qualified lead. How to write custom questions that sort real buyers from browsers. https://conqueror.capital/blog/chatgpt-traffic-showing-as-direct https://conqueror.capital/blog/chatgpt-traffic-showing-as-direct Sat, 17 Oct 2026 12:00:00 +0000 ChatGPT links briefly lost their tracking tag, so AI visits looked like direct traffic. How to check your data and track sources without tags. https://conqueror.capital/blog/facebook-page-credentials-services-sections https://conqueror.capital/blog/facebook-page-credentials-services-sections Sat, 17 Oct 2026 12:00:00 +0000 Facebook Pages now have Credentials and Specialties and Services sections under About. What to add, what to leave out, and how to match your website. https://conqueror.capital/blog/ask-google-search-bar https://conqueror.capital/blog/ask-google-search-bar Fri, 16 Oct 2026 12:00:00 +0000 Google is testing an "Ask Google" search bar in its app. How to turn your customers' real questions into website answers that people and search can use. https://conqueror.capital/blog/ai-mode-links-update https://conqueror.capital/blog/ai-mode-links-update Fri, 16 Oct 2026 12:00:00 +0000 Google now shows more links inside AI Mode and AI Overview answers. Three page habits that help your service pages be the clear answer worth linking. https://conqueror.capital/blog/google-universal-cart https://conqueror.capital/blog/google-universal-cart Fri, 16 Oct 2026 12:00:00 +0000 Google's Universal Cart holds items from several stores, tracks price drops and checks out with Google Pay. A product data checklist for online sellers. https://conqueror.capital/blog/menu-pdf-vs-web-page https://conqueror.capital/blog/menu-pdf-vs-web-page Thu, 15 Oct 2026 12:00:00 +0000 Google says PDFs get recrawled much less often than HTML pages. Why restaurants and service businesses should put menus and price lists on a real web page. https://conqueror.capital/blog/google-ads-channel-prioritization https://conqueror.capital/blog/google-ads-channel-prioritization Thu, 15 Oct 2026 12:00:00 +0000 Google Ads now lets you mark channels high or low priority and cap low-priority spend. How to set it up and what changes for Display on Search in February 2027. https://conqueror.capital/blog/google-url-advice https://conqueror.capital/blog/google-url-advice Thu, 15 Oct 2026 12:00:00 +0000 Google says keywords in a URL are an incredibly small ranking signal. Why you should keep working page addresses, use hyphens, and redirect when a move is needed. https://conqueror.capital/blog/google-posts-contact-info-rule https://conqueror.capital/blog/google-posts-contact-info-rule Wed, 14 Oct 2026 12:00:00 +0000 Google may now remove Business Profile posts that carry contact details it can't verify. Why the post button and your website should do that job instead. https://conqueror.capital/blog/google-menu-dietary-tags https://conqueror.capital/blog/google-menu-dietary-tags Wed, 14 Oct 2026 12:00:00 +0000 Google Business Profile menus now take gluten-free, dairy-free, halal and kosher tags. How to add them honestly and match them on your restaurant's website. https://conqueror.capital/blog/google-ads-data-strength-first-party-data https://conqueror.capital/blog/google-ads-data-strength-first-party-data Wed, 14 Oct 2026 12:00:00 +0000 Google rewrote its Data Strength guidance for Google Ads around first-party data and enhanced conversions. A plain-English review for any team running ads. https://conqueror.capital/blog/google-ai-calls-your-business https://conqueror.capital/blog/google-ai-calls-your-business Tue, 13 Oct 2026 12:00:00 +0000 Google Search can call local businesses for a searcher to ask about price and availability. How to get ready: prices on your site, a phone plan and your settings. https://conqueror.capital/blog/google-fake-author-warning https://conqueror.capital/blog/google-fake-author-warning Tue, 13 Oct 2026 12:00:00 +0000 Google's guidance now says made-up author names, AI headshots and false credentials are deception. A simple audit to check the bylines on your website. https://conqueror.capital/blog/google-ads-ai-campaign-goal-prompt https://conqueror.capital/blog/google-ads-ai-campaign-goal-prompt Tue, 13 Oct 2026 12:00:00 +0000 Google Ads is testing a campaign setup that asks for your goal so its AI can suggest goals and assets. What to decide before you type, and what to check. https://conqueror.capital/blog/facebook-link-post-limit-business-pages https://conqueror.capital/blog/facebook-link-post-limit-business-pages Mon, 12 Oct 2026 12:00:00 +0000 Meta is testing a cap of two link posts a month for Facebook Pages that do not pay for Meta One for Business. What it means and where to put your effort. https://conqueror.capital/blog/search-console-performance-report-delay https://conqueror.capital/blog/search-console-performance-report-delay Mon, 12 Oct 2026 12:00:00 +0000 In October 2026 the Search Console performance report ran more than 64 hours behind. How to tell a data delay from a real traffic drop, and what to check. https://conqueror.capital/blog/youtube-shorts-original-content https://conqueror.capital/blog/youtube-shorts-original-content Mon, 12 Oct 2026 12:00:00 +0000 YouTube says Shorts made mostly from reused clips or minor template edits will be recommended less. Three simple, original Shorts a local business can film. https://conqueror.capital/blog/google-ai-content-guidance-update https://conqueror.capital/blog/google-ai-content-guidance-update Mon, 12 Oct 2026 12:00:00 +0000 On October 1, 2026 Google updated its guidance on AI-generated website content. What it says, and a checklist for small business pages written with AI. https://conqueror.capital/blog/google-ads-conversion-lift-self-service https://conqueror.capital/blog/google-ads-conversion-lift-self-service Sun, 11 Oct 2026 12:00:00 +0000 Google Ads made Conversion Lift self-service in October 2026. What a lift study measures, who qualifies, and the tracking every business needs first. https://conqueror.capital/blog/google-ask-maps-local-business https://conqueror.capital/blog/google-ask-maps-local-business Sun, 11 Oct 2026 12:00:00 +0000 Google replaced Maps Q&A with Ask, an AI answer built from your listing and reviews. Which Business Profile fields to fill so it answers correctly. https://conqueror.capital/blog/google-reviews-words-matter https://conqueror.capital/blog/google-reviews-words-matter Sun, 11 Oct 2026 12:00:00 +0000 Google Maps now answers customer questions with AI that reads review text. How to ask for detailed, honest reviews without breaking Google's rules. https://conqueror.capital/blog/google-spam-update-thin-pages-check https://conqueror.capital/blog/google-spam-update-thin-pages-check Sat, 10 Oct 2026 12:00:00 +0000 Google's September 2026 spam update finished on October 8. How to find copy-paste city pages, unread AI posts and pages that help no one, and what to do. https://conqueror.capital/blog/google-manual-actions-check https://conqueror.capital/blog/google-manual-actions-check Sat, 10 Oct 2026 12:00:00 +0000 SEO consultants report more Google manual actions for thin and scaled content. Where to find the report, what it means and a monthly routine. https://conqueror.capital/blog/google-ads-text-customization-previews https://conqueror.capital/blog/google-ads-text-customization-previews Sat, 10 Oct 2026 12:00:00 +0000 Google Ads now previews sample AI-written headlines for AI Max text customization before you opt in. What to look for and how to set text guidelines. https://conqueror.capital/blog/local-services-ads-missed-call-charges https://conqueror.capital/blog/local-services-ads-missed-call-charges Fri, 09 Oct 2026 12:00:00 +0000 Google says an unanswered Local Services Ads call in business hours can be charged after 20 seconds. What changed and how to set up your phones. https://conqueror.capital/blog/google-ads-ai-max-reporting-columns https://conqueror.capital/blog/google-ads-ai-max-reporting-columns Fri, 09 Oct 2026 12:00:00 +0000 Google Ads added AI Max columns for brand inclusions, locations of interest, commission and optimized targeting. What to check each month. https://conqueror.capital/blog/local-services-ads-lead-charge-status https://conqueror.capital/blog/local-services-ads-lead-charge-status Fri, 09 Oct 2026 12:00:00 +0000 Local Services Ads leads show Charged, Not charged, In review or Credited, with a 30-day review window. How to read your bill against booked jobs. https://conqueror.capital/blog/schema-markup-plain-english https://conqueror.capital/blog/schema-markup-plain-english Thu, 08 Oct 2026 12:00:00 +0000 Schema markup is a small block of code that tells search engines the facts about your business. What it does, what it doesn't, and how to check your site has it. https://conqueror.capital/blog/track-where-customers-come-from https://conqueror.capital/blog/track-where-customers-come-from Thu, 08 Oct 2026 12:00:00 +0000 If you don't know which calls came from Google and which came from your website, every marketing decision is a guess. Simple ways to start measuring this week. https://conqueror.capital/blog/resource-hub-vs-blog https://conqueror.capital/blog/resource-hub-vs-blog Thu, 08 Oct 2026 12:00:00 +0000 Should you add a blog to your website or build a separate resource hub of customer guides? How each works, when each makes sense, and the rules that apply to both. https://conqueror.capital/blog/nap-consistency-cleanup https://conqueror.capital/blog/nap-consistency-cleanup Wed, 07 Oct 2026 12:00:00 +0000 Your name, address and phone should match everywhere online. A step-by-step listing clean-up for Google, your website and directories, including multi-location. https://conqueror.capital/blog/monthly-website-plan-vs-one-time-build https://conqueror.capital/blog/monthly-website-plan-vs-one-time-build Wed, 07 Oct 2026 12:00:00 +0000 A local business website is never finished. How a one-time build compares with a monthly plan, what to ask before you sign, and what changes at scale. https://conqueror.capital/blog/who-owns-your-domain-name https://conqueror.capital/blog/who-owns-your-domain-name Wed, 07 Oct 2026 12:00:00 +0000 Is your domain registered to a former designer or agency? How to check who controls your domain and Google Business Profile, and how to fix it. https://conqueror.capital/blog/google-business-profile-categories https://conqueror.capital/blog/google-business-profile-categories Tue, 06 Oct 2026 12:00:00 +0000 Your primary category helps decide which searches your Google Business Profile shows up for. How to pick it, when to add secondary categories, and how to change them safely. https://conqueror.capital/blog/google-business-profile-updates https://conqueror.capital/blog/google-business-profile-updates Tue, 06 Oct 2026 12:00:00 +0000 Updates are short posts on your Google Business Profile. What to post, what to leave out, why phone numbers and links don't belong in the text, and a weekly rhythm you can keep. https://conqueror.capital/blog/page-for-every-town-you-serve https://conqueror.capital/blog/page-for-every-town-you-serve Tue, 06 Oct 2026 12:00:00 +0000 A page per town only helps when each one is genuinely different. A simple test, what a useful town page contains, and when one service-area page is the better choice. https://conqueror.capital/blog/local-services-ads-move-to-performance-max https://conqueror.capital/blog/local-services-ads-move-to-performance-max Thu, 17 Sep 2026 12:00:00 +0000 Google is migrating Local Services Ads to Performance Max campaigns with pay-per-lead goals, starting August 2026 in the US. The timeline, what stays, what changes, and what to do. https://conqueror.capital/blog/local-services-ads-requirements-ai-images https://conqueror.capital/blog/local-services-ads-requirements-ai-images Thu, 17 Sep 2026 12:00:00 +0000 Google renamed its Local Services platform policies to Local Services Ads requirements on July 31, 2026, and from August 2, 2026 bans AI images in the EU and New York. What owners must check. https://conqueror.capital/blog/google-call-ads-end-call-assets https://conqueror.capital/blog/google-call-ads-end-call-assets Thu, 17 Sep 2026 12:00:00 +0000 Google is deprecating call ads. New call-only ads could no longer be created from February 2026, and existing ones stop getting impressions in February 2027. How to move to call assets. https://conqueror.capital/blog/google-ai-optimization-guide-local-business https://conqueror.capital/blog/google-ai-optimization-guide-local-business Wed, 16 Sep 2026 12:00:00 +0000 On May 15, 2026 Google published a guide to optimizing for AI Overviews and AI Mode. Its local business advice, its list of AEO/GEO tactics to ignore, and what to do. https://conqueror.capital/blog/google-spam-policies-ai-responses https://conqueror.capital/blog/google-spam-policies-ai-responses Wed, 16 Sep 2026 12:00:00 +0000 On May 15, 2026 Google clarified that its spam policies apply to generative AI responses in Search. Which policies trip up local businesses and how to stay clear. https://conqueror.capital/blog/google-spam-reports-manual-action https://conqueror.capital/blog/google-spam-reports-manual-action Wed, 16 Sep 2026 12:00:00 +0000 In April 2026 Google said spam reports may be used to take manual action. What that means when a competitor uses spam or fake listings, and which form to use. https://conqueror.capital/blog/google-search-profile-badge https://conqueror.capital/blog/google-search-profile-badge Wed, 16 Sep 2026 12:00:00 +0000 On September 16, 2026 Google documented a Search profile badge for websites. What a Search profile is, who qualifies, and why it is not your Business Profile. https://conqueror.capital/blog/google-third-party-seo-tools-guidance https://conqueror.capital/blog/google-third-party-seo-tools-guidance Wed, 16 Sep 2026 12:00:00 +0000 On June 5, 2026 Google added guidance on judging third-party SEO tools, AEO/GEO services and advice. What it says and how a small business can use it. https://conqueror.capital/blog/google-faq-rich-results-removed https://conqueror.capital/blog/google-faq-rich-results-removed Wed, 16 Sep 2026 12:00:00 +0000 Google says FAQ rich results stopped appearing in Search from May 7, 2026 and removed the documentation on June 15. What small business sites should do. https://conqueror.capital/blog/google-back-button-hijacking-spam-policy https://conqueror.capital/blog/google-back-button-hijacking-spam-policy Wed, 16 Sep 2026 12:00:00 +0000 Since June 15, 2026, Google can demote pages that hijack the back button. What counts, why ad scripts and plugins matter, and what small business sites should check. https://conqueror.capital/blog/google-site-reputation-policy-eea-update https://conqueror.capital/blog/google-site-reputation-policy-eea-update Wed, 16 Sep 2026 12:00:00 +0000 On August 28, 2026 Google changed how its site reputation policy is enforced in the EEA and published criteria and examples. What it means for sponsored pages, coupons and partner content. https://conqueror.capital/blog/google-review-snippet-incentivized-reviews-guideline https://conqueror.capital/blog/google-review-snippet-incentivized-reviews-guideline Wed, 16 Sep 2026 12:00:00 +0000 On July 24, 2026 Google added a review snippet guideline against fake and undisclosed incentivized reviews. What it says, how it fits local business markup, and what to fix. https://conqueror.capital/blog/google-business-profile-review-reply-moderation https://conqueror.capital/blog/google-business-profile-review-reply-moderation Wed, 16 Sep 2026 12:00:00 +0000 The Business Profile API now reports whether a review reply is pending, approved or rejected, and which policy a rejected reply broke. What changed and what to do. https://conqueror.capital/blog/ftc-fake-local-business-listings-lawsuit https://conqueror.capital/blog/ftc-fake-local-business-listings-lawsuit Wed, 16 Sep 2026 12:00:00 +0000 The FTC and Illinois sued a company accused of creating thousands of fake local home repair listings with fabricated reviews. What was alleged and what to do. https://conqueror.capital/blog/ftc-consumer-review-rule-warning-letters https://conqueror.capital/blog/ftc-consumer-review-rule-warning-letters Wed, 16 Sep 2026 12:00:00 +0000 In December 2025 the FTC warned 10 companies about possible Consumer Review Rule violations. What the rule bans, what penalties apply, and what to change now. https://conqueror.capital/blog/search-console-ai-overviews-ai-mode-report https://conqueror.capital/blog/search-console-ai-overviews-ai-mode-report Wed, 16 Sep 2026 12:00:00 +0000 Google added generative AI performance reports to Search Console, covering AI Overviews and AI Mode. What changed, who can see it, and what to do. https://conqueror.capital/blog/search-console-branded-queries-filter https://conqueror.capital/blog/search-console-branded-queries-filter Wed, 16 Sep 2026 12:00:00 +0000 Search Console added a branded queries filter that separates searches for your business name from everything else. What it does, limits, and how to use it. https://conqueror.capital/blog/google-business-profile-qa-api-discontinued https://conqueror.capital/blog/google-business-profile-qa-api-discontinued Wed, 16 Sep 2026 12:00:00 +0000 Google discontinued the My Business Q&A API on November 3, 2025. What that means for tools that managed your profile questions, and what to do now.